What we’ve been reading
Here’s a short selection of articles worth reading.
You’ve undoubtedly heard of search engine optimization (SEO) and hopefully, have already applied the principles to your small business’s website. But are you familiar with local search optimization? Read more
Whether you’re promoting a flash sale or in-store event, email newsletters can help spread the word. Check out this adapted newsletter from fitness brand Bandier to help spark ideas on how you can engage with your online community. Read more
A motivated employee is a loyal, productive employee who wants to actively contribute to the company’s results. As an informed manager, you likely recognize the importance of motivating your team. Read more
Retailers love to talk about “Millennials” — but how successfully are they reaching this consumer group, and what can brands do to target young consumers more effectively? At Retail’s Digital Summit, Gabbi Baker of OgilvyOne Worldwide and PricewaterhouseCoopers’ Hunter Thomas — both Millennials themselves — went “beyond the meme” to offer proven tactics for engaging younger shoppers. Read more
Your business may be small, but that doesn’t mean it can’t be mighty. Here’s what you need to know now to punch above your weight. Read more